After Brown left, the company brought on the popular designer Stoin M. Stoin in 1932. Stoin was well-known in the art pottery community for his work at Weller and Niloak Pottery, where he crafted beautiful pieces and popular lines. His time at Burley Winter would be no different, and the 1930s saw some of the best art pottery to come out of the company. In anticipation of the war, Burley Winter moved back to its roots and began producing functional pottery once again in the 1940s.
In the golden era of Burley Winter, the 1930s, their art pottery lines were distinguished by their glazing and timelessness. Stoin used a very specific technique, focusing on mottling blues, greens, and reds to craft a renowned matte finish. The pieces are often thought to look older than they are since the designs attempt to replicate the aged surface of more dated pottery. Burley Winter preferred garden-oriented art pottery lines and produced planters, jardinieres, and their most popular shape, vases.
Before the 1930s, Burley Winter pieces are often marked with the “Heart Brand”, a BW inside of a heart. The 1930 Stoin lines, however, either feature an incised “Burley Winter” mark, or simply no mark at all.
By the 1980s, even the sales of utilitarian pottery were not enough to keep the firm afloat, and the company went up for auction. The possibility for more works like those of the 1930s ended along with the business, cementing the 1930s Stoin pieces as a treasure trove of sought-after art pottery for years to come.