After working in a role that was not his passion for a decade, Evans convinced businessman Jack Petrie to back him, and together they formed the Pinto Pottery Company. Though successful, the business was later rebranded as “Desert Sands Pottery” in 1950 to pair with the newly formed ”Desert Sands Gift Shop” on the Nevada highway.
Evans, Arthur, Dorothy, and Ferrell started as the four principal potters and remained as such until the end of the company. For 12 years, this small pottery/tourist shop hand-threw thousands of stunning art pottery pieces. They were renowned for their unique take on the “mission swirl”, a technique in art pottery where colorful bands “swirl” around the pieces. Many call their work derivative of Niloak Pottery, which is also famous for its mission swirl lines. However, Evans refused this comparison and called his style “Mineral and Sand pottery”. Desert Sands pottery has colors and layers that reflect the vivid mineral-clay formations the Terrel used to encounter in his surveyal work. This makes the pieces strikingly different from Niloak, with brilliant greens, yellows, reds, and oranges finished with a glossy glaze.
Unfortunately, the work was not appreciated at the time - both due to the Niloak controversy and the “kitsch” nature of their shop. Today, however, this unique pottery is finally gaining the appreciation it deserves. The mission swirl is an opulent design after all, and the mass-produced, duller Niloak works (while captivating in their own right) do not have the same hand-crafted, illuminative touch as the Desert Sand pieces.